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Jeremy Norris’s Journey with Broadslab Distillery and Agritourism in Johnston County

Welcome to another exciting episode of The Best of Johnston County Podcast! This week, we’re thrilled to feature Jeremy Norris, the dedicated and passionate owner of Broadslab Distillery. Located between Benson and Meadow in Johnston County, Broadslab Distillery is much more than just a producer of fine bourbons and rye whiskeys. It’s a family legacy beautifully preserved and a shining example of agritourism.

Meet Jeremy Norris

Jeremy Norris grew up on his family’s farm, a piece of land that’s been in his family since the 1840s. This small yet mighty 125-acre farm was originally known for its produce, but Jeremy had bigger dreams. With roots deeply entrenched in agriculture and the spirit of entrepreneurship, Jeremy has transformed this century-old farm into a thriving distillery. In today’s episode, he shares his fascinating journey from a produce farmer to the owner of Broadslab Distillery.

The Birth of Broadslab Distillery

In 2008, Jeremy began to lay the groundwork for what would become Broadslab Distillery. By 2012, his dream became a reality, launching his first products into the marketplace. Jeremy discusses the challenges and triumphs of starting a distillery from scratch, including the painstakingly detailed process of transforming grain into high-quality spirits.

A Look Into the Distillation Process

Ever wondered how a grain of corn becomes your favorite bourbon? Jeremy delves into the step-by-step process of distillation. He explains how they cook the grains, convert starches into fermentable sugars, and the importance of fermentation. He also describes the aging process in oak barrels, where the whiskey matures, gathers complex flavors, and reaches perfection over several years.

Balancing Farming and Distilling

Jeremy’s dedication to traditional farming methods is clear. The farm grows all the corn, rye, and barley used in the distillery. Jeremy talks about the symbiotic relationship between farming and distilling, ensuring that both aspects of the business grow together. He details the challenges of managing crop cycles, maintaining grain quality, and continuously innovating to stay ahead.

Broadslab Distillery as an Agritourism Hub

Broadslab Distillery isn’t just a production facility; it’s a hub of activity. Jeremy shares insights into their diverse events, from weddings and high school proms to corporate team-building retreats. The venue, crafted with beautiful rustic charm, is set amidst scenic farmland, making it a perfect spot for memorable events.

Airbnbs and More

Expanding the experience, Broadslab Distillery offers unique Airbnb accommodations, including a restored stick tobacco barn turned into a cozy queen suite and a home that sleeps up to 14 people. Jeremy also reveals their new venture, Harvest Host, where RV owners can stay overnight, adding yet another layer to the guest experience.

The Importance of Community

Through it all, Jeremy’s love for Johnston County shines brightly. He speaks about the supportive and tight-knit community that makes the county a special place to live and work. The collective spirit and dedication of the people in Johnston County have been a cornerstone of Broadslab Distillery’s success.

Conclusion

Don’t miss this episode if you are interested in entrepreneurship, the distillation process, or just love hearing about local businesses thriving in Johnston County. Hear firsthand from Jeremy Norris about his incredible journey, the intricacies of running a distillery, and the importance of community support.

Tune in to this engaging episode of The Best of Johnston County Podcast to hear the full story. Subscribe and listen to our latest episode featuring Jeremy Norris and learn why Broadslab Distillery truly represents the best of Johnston County.

AND MORE TOPICS COVERED IN THE FULL INTERVIEW!!! You can check that out and subscribe to YouTube.

If you want to know more about Jeremy Norris, you may reach out to him at:

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