Jeremy Norris’s Journey with Broadslab Distillery and Agritourism in Johnston County
Jonathan Breeden: [00:00:00] what do y’all grow on the 125 acres? Or how much of it is actually been grown? I mean, you have the buildings.
Jeremy Norris: There is some row crop or some production farmland on the 125 acres. There’s a lot other stuff on the front 125 acres, such as timber, the venue, parking lots, different things. But we also leased some farms in the community.
Everything we tends within a mile and a half of our location. And basically, anything that we tend it’s not there on the farms, it’s out right out the back gate or so. But we tend about a hundred and twenty acres and we grow corn, we grow rye, barley and rotate out with soybeans. Everything that we use at the distillery except for the soybeans are for rotation.
We sell those on the grain market. And sometimes, we sell excess grain if we have a really good year but most of what we use there for the distillery the corn, rye and barley.
Narrator: Welcome to another episode of Best of Johnston County, brought to you by Breeden Law Office. Our host, Jonathan Breeden, an experienced family lawyer with a deep [00:01:00] connection to the community, is ready to take you on a journey through the area that he has called home for over 20 years. Whether it’s a deep dive into the love locals have for the county or unraveling the complexities of family law, Best of Johnston County presents an authentic slice of this unique community.
Jonathan Breeden: Hello and welcome to another edition of The Best of Johnston County podcast. I’m your host, Jonathan Breeden. And today, we have a special guest with us, Jeremy Norris, owner of Broadslab Distillery, between Benson and Meadow in Johnston County. And if you’ve not been there, it is a fascinating place, it’s a beautiful venue. We’re going to talk a little bit about how he got into the distillery business.
The different types of bourbons and stuff that he creates. His events, he’s got agritourism thing where he does weddings and stuff like that. And of course, why he loves Johnston County. But before we get into this, I wanna invite everybody that if this is your first time listening or following or watching The Best of Johnston [00:02:00] County podcast, that you will like, subscribe or follow this podcast wherever you’re seeing it on Spotify, Apple podcast, YouTube, Instagram, TikTok or any of the other social media channels of The Best of Johnston County podcast. So, that you’ll be aware of future episodes of The Best Johnston County podcast. The Best Johnston County podcast comes out every Monday. So, be checking back every Monday for new and exciting guests and go back and listen to some of our previous guests.
I think, you will find it very entertaining and educational. I know, I’ve learned a ton in the time we’ve been doing this. So welcome Jeremy. So anyway, let’s start with, tell me your name and what you do?
Jeremy Norris: Well, My name is Jeremy Norris, I own Broadslab Distillery. Just a family farm about 4 miles out of Benson towards Meadow. And I was raised there, grew up there. Actually, it was my granddad’s farm and he used to have a produce farm and grew produce there beside the road. And there’s a big oak tree out in front, you’ve probably seen it before out there at the main [00:03:00] building at the highway. Well, That’s why I grew up under that tree beside the road and sold roadside produce.
This was before Interstate 40 was built. Johnston County has changed a lot in my lifetime. Back then, before Interstate 40, 50 was the route to the beach and you had all your beach traffic going by going to the beach. And actually that’s what made our business viable, is the tourist traffic coming through and we sold them watermelons, cantaloupes, corn, tomatoes, okra, cucumber, everything you can think of in the produce lineup.
And so, that’s how I growing, raising produce and selling produce there beside the road. And I think they opened Interstate 40 in about 1989, something like that.
Jonathan Breeden: I think it was around ’92.
Jeremy Norris: Was it ’92?
Jonathan Breeden: I think it was around ’92. Yeah.
Jeremy Norris: I knew it was in the late 80s or early 90s.
Jonathan Breeden: I think it was, and they finally finished it.
It was around 1992 and this was the last section of 40 between California and Wilmington.
Jeremy Norris: That’s right. That changed everything for us when it opened, it dried up [00:04:00] that traffic on 50, everything went to 40 and we still had some dedicated customers that would you know, veer off but so, it changed the whole scene of things.
And so as I got older, I started looking into, what can we do with this farm to stay engaged in agriculture on a small scale and make it viable again? And so that’s how we founded and started the distillery.
Jonathan Breeden: So, how big a farm is it?
Jeremy Norris: Right now, our farm is about 125 acres. It was not that big to start with. The farm at the front is what you call a century farm. It’s been in the family since the 1840s.
Jonathan Breeden: Oh my goodness.
Jeremy Norris: That farm used to be a 400 and some few odd acres. And through the generations, it got cut up and dwindled down. I’ve actually bought some of it back over the years. So, we’re up to 125 acres there on that piece of land.
Jonathan Breeden: Okay and so, what do y’all grow on the 125 acres? Or how much of it is actually been grown? I mean, you have the buildings.
Jeremy Norris: There is some row [00:05:00] crop or some production farmland on the 125 acres. There’s a lot other stuff on the front 125 acres, such as timber, the venue, parking lots, different things. But we also leased some farms in the community.
Everything we tends within a mile and a half of our location. And basically, anything that we tend it’s not there on the farms, it’s out right out the back gate or so. But we tend about a hundred and twenty acres and we grow corn, we grow rye, barley and rotate out with soybeans. Everything that we use at the distillery except for the soybeans are for rotation.
We sell those on the grain market. And sometimes, we sell excess grain if we have a really good year but most of what we use there for the distillery the corn, rye and barley.
Jonathan Breeden: So, have you always done corn, rye and barley? Or was that a new thing when you decided to get into the distillery business?
Jeremy Norris: Yeah, so that was something new. The only thing we had ever done was, my granddaddy, he actually, [00:06:00] he used to grow grain and sweet potatoes in the back. Back in the years past before my time but during my lifetime, he was primarily a produce farmer and we were set up for produce on a small scale. The row crop thing is a whole lot different.
We’ve got different equipment, little bigger equipment. We started on it probably, about 14, 15 years ago. And we acquired our own combine and we keep upgrading and trying to stay up on the ag side of things too, along with the distillery. So it’s been a, kind of like a double whammy trying to keep the distillery and the farm both growing and innovating at the same time.
Right. Well, and With the economies of scale now, it seems like, the family farm at 40 to 100 acres is going away. Because the cost is involved and the machinery and all of that. It seems like, most people that are trying to make a living farming are trying to farm 3, 4, 500, 1000 acres. Whether it be through sharecropping or buying up the land or whatever.
Absolutely. [00:07:00] Yeah, you don’t see anybody making a living on the farm. Most of them now, like I said, are a couple thousand acres or more. Unless, they’ve got some type of value added. Product or commodity that they’re producing and making adding value. There’s a lot of neat stuff going on. So, it is possible but it’s not possible. You couldn’t do a hundred acres of row crop and make a living.
Jonathan Breeden: No.
Jeremy Norris: So that’s how we, knew that. So that’s what we kind of got involved and said, if we take our grain and turn it into whiskey, man, that might be sustainable. Well,
Jonathan Breeden: That’s value added, right? My father-in-law is a farmer and was a farmer but now, he’s largely retired and he has one of his friends farming his land. He owns two farms and I think, that farmer is doing over a thousand acres. If you put all the farms, he’s now sharecropping with or leasing out or whatever, including my father in law’s two farms up in Maryland.
And You know, you just talk about, when you get to that scale and you’ve got all this a lot, mainly [00:08:00] soybeans, and corn. And you’ve got it sitting in a silo and price of these commodities go up a few cents and the amount this guy has. Three or four cents is a lot of thousand dollars.
Jeremy Norris: Oh yeah.
You know,
Jonathan Breeden: As he’s watching it and I find the whole thing fascinating.
Jeremy Norris: It’s a penny business. Yeah, it’s any business. yeah,
Jonathan Breeden: They primarily just rotate corn and soybeans up there in Northern Maryland right. on the Pennsylvania line. And anyway, my father-in-law’s, He’s he’s retired now but I think he’s happy to still have the crops there. The crops still create income, you know what I mean? the land’s in use and that’s all important. And of course, in Maryland and I guess they have this in North Carolina, they have this ag preservation thing as well. Where the government will pay you not to develop your land and keep it as agriculture.
And I know North Carolina has that. My grandfather was in that program 30 years ago before he passed away. And I don’t know how big a program it is now but I know it’s a thing. And,
Jeremy Norris: It’s a program they’re trying to grow and I think they’re having some success. There’s far more land [00:09:00] getting developed more than they’re getting preserved by far. I mean, It is a dwindling which is, let’s say, resource, right? Yeah, that’s the word for it. It’s kind of a dwindling resource.
Jonathan Breeden: So, when did you start the distillery?
Jeremy Norris: We actually started the thought process and started planning and putting together about 2008. And we actually build our, first distillery, the building, the initial building about 2010, we got licensed in 2011 and we hit the marketplace in 2012.
Jonathan Breeden: Okay. So four years from,
Jeremy Norris: it took about four years to put it all together.
Jonathan Breeden: Okay, I got you. And so how did you learn to make distilled spirits?
Jeremy Norris: I grew up on a farm with my granddaddy and his older brother helped us a lot in the field. And both of them were ex bootleggers. you know, back
in the,
in the
Jonathan Breeden: Bootleggers in Johnston County? I’ve never, I would’ve never heard of such. so,
you know,
Jeremy Norris: If people are not from this area, I’ve been here my whole life. Pretty much even in [00:10:00] my lifetime, when I was younger, the older folks, a lot of them are died out and gone now. but It was pretty common about everybody had a garden and a hog in the pen and a lot of them had a liquor still too.
So they were pretty self sufficient folks. And it was a really a common thing. Like all nine, We’ll say all the neighbors but a lot of our neighbors and a lot of the acquaintances in the community. Electricity was not a very uncommon thing, even in my lifetime.
Jonathan Breeden: I understand that.
Jeremy Norris: And
Jonathan Breeden: it was,
Jeremy Norris: it was more common back in his heyday. But I, just was with them and I heard them talk about the stories. And they weren’t really telling me, it was just stuff I was overhearing and I got intrigued and interested in it. And I actually started making wine and stuff when I was, when I was, 12, 13 years old. And I caught the bug because you can mess it up, you can make it good. I mean, It’s a natural occurrence but it’s a challenge. So, when you learn how to do it, it never gets old to me. That’s how it started.
Jonathan Breeden: Yeah Well,
[00:11:00] and,
you know, and I’m sure there’s still people out there bootlegging and then the whole point of it, I guess it starts back with prohibition back in like the 30s or whatever. But the more modern bootleggers are just trying to not pay the taxes.
The taxes, the government, you know, we had Chad Stewart, the head of the Johnston County Alcohol Beverage Control Board C ommittee, he’s their executive director. He was on this podcast a few weeks ago, if you want to know how liquor is regulated in North Carolina go back and listen to that podcast. And so, part of that is these people are trying to avoid these taxes trying to avoid the regulation they want to be able to sell it to, whoever they want to sell it to without having to go through the state.
And it is one of the consequences of a controlled beverage system. I personally think that, we should have the control beverage system that we have but I understand that’s why it exists. Everybody’s like, we don’t have prohibition anymore. Why do we need to bootleggers? They’re trying to get around the taxes and being able to sell it to whoever they want to sell it.
Jeremy Norris: Public safety aspect of it.
Jonathan Breeden: Correct.
Jeremy Norris: You got a lot of stuff. There’s [00:12:00] nobody looking and no regulations, you got some public safety concerns. But you know, looking back in history, I think the whiskey used to it was not taxed at one time. I think didn’t the tax get enacted to pay for the Revolutionary War?
I think it got enacted, they needed funds, they needed money. So, they enacted the tax on the whiskey and it took off from there. And it’s been a good moneymaker for the local and federal government for many, many years. And I think it’s a good thing, positive thing. Cause it’s just a money generator.
Jonathan Breeden: Right and what Chad Stewart told us was that, the taxes on the liquor is 700 million dollars to the general fund of the state every year. And you talk about a budget this year about 30 billion dollars, 700 million dolars a lot of money. So it’s, a money thing, right?
And so that’s kind of what it is. So how does it work? What’s the process? How long does it take? I don’t know anything about it.
Jeremy Norris: It’s all a natural process. Basically, we, you know, we, like I said, we grow our grain. So every kernel of grain that we use, we grow it, [00:13:00] produce it there on the farm. But it’s all about starch content. And so, a grain stores starch and basically what it’s for is, when you plant that seed, that starch is energy for that seed to germinate and come through the soil. So that starch is built up in there. So our job is to, we mill the grain, we bust it up into a kind of a fine, almost a powder but not quite, kind of like a cornmeal consistency.
And then we cook it like cooking a big pot of grits. And we cook the starch out and then once we get the starch cooked out of the grain, we’ll add enzymes and we convert those starches into fermentable sugars. We do thousand gallon batches and it takes about 2,500 pounds of grain to get enough starch to turn into enough sugar to actually ferment a thousand gallons of mash. And then once we’ve done that starch sugar conversion, it’s an all day process, cooking and cooling. We’ll put it in a fermenter and let it ferment for about a week. We add yeast to it and the yeast [00:14:00] consume those sugars that you’ve exposed and created and they turn them to byproduct is alcohol.
You make basically a beer and then we put it in the steel and we distill it. And that just purifies everything and concentrates the alcohol. But in a nutshell, that’s pretty much the process. And then we do different things with it. Mainly now, we’re barreling a lot of our whiskey. So we’ll put it in a barrel and throw it into Rickhouse and it’ll stay in there for several years before it ever sees you know, a bottle or glass.
Jonathan Breeden: Okay. And then I know people talk about it. So, what is it doing in those years as it sits in the barrel?
Jeremy Norris: I mean, what it? So, you know, The main product of that, what we produce is ethanol. And in that ethanol, there’s a lot of other compounds. You got fatty acids, you got all kinds of things. And you got different alcohols. Some that have lower boiling points but when you put it in that barrel, it gives it a time to mellow and mature. And some of the volatiles will actually get a chance to evaporate out over the years. You usually lose, as [00:15:00] a general rule of thumb, about 3 percent a year, you’re going to lose in that barrel just to what they call angel share, the evaporation.
And also, you’re going to pick up some sugars and some things out of the wood and that’s what contributes to, you hear people say, well it’s got a vanilla note or a tobacco finish, or you know, I taste raspberries. That actually comes from the woods, the sugars in the wood and that wood’s been toasted and charred. So evaporation, the contact it comes in with the wood, that’s what makes the complexity of the whiskey.
Jonathan Breeden: That’s interesting. And so, y’all make at least four different types.
Jeremy Norris: Yeah, we make quite a few different things and the bourbon and rye lineup, what we’re barrel aging. It’s just a bourbon and a rye. We bottle four different bottles. We’ve got two different versions of each. We’ve got a single barrel cast strength, which means, we go out to the Rick house it doesn’t get proofed. It doesn’t get blended with another barrel. It’s worthy of being bottled just like it is. We’ll just pull it out of there and dump it [00:16:00] and bottle it up, whatever proof, and they’re pretty high proof, they’re around 115 proof.
And then we do another one that we blend them together and we can create different profiles and we’ll proof it down to the bourbon’s 93 and the rye’s about a 96 and we’ll it’s just a little lower proof. So it’s,
Jonathan Breeden: Okay, I gotcha.
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Jonathan Breeden: And then back to the beverage control. How do you sell it? Where do you sell it?
Jeremy Norris: So we’re able now, when we started distillery, we were not. And the state has actually the legislatures have updated the laws and made it more friendly for distilleries over the years. But we sell it at our storefront, to our visitors and [00:17:00] tourists that come through.
But the main outlet is the North Carolina ABC Commission. It goes to a warehouse in Raleigh and say, for example, Johnston County, if they order it and it comes out of Raleigh. So it goes from Johnston County to Raleigh and then from Raleigh back into Johnston County. And they’ll house it and put it on their shelf and sell it.
Jonathan Breeden: I got you. Do you get to set the price?
Jeremy Norris: I do. Now, there’s a huge markup in spirits with the federal excise tax, the state excise tax, bailment fees. There’s just all kinds of things built into it. So we have a formula that, we, go when we know what we need, our margin needs to be. We add all that stuff up together. We set the price for it. And the state pretty much takes their cut from there And
the fed,
the fed, I mean,
a lot of cuts that come out of that.
Jonathan Breeden: Gotcha. I gotcha. So how much are you selling?
Jeremy Norris: Oh yeah. So, they’ve got a pretty nifty system. You can go on there and look at the warehouse stocks and you can tell [00:18:00] how much inventory is in the warehouse. You can backdate it and say how much was in our 10 days prior. And you can track and monitor what you’re doing.
Jonathan Breeden: Okay.
Jeremy Norris: And there’s reports that come out that they’ll tell you, you can see what you’re doing. We are currently trying to pick up our game at the present moment. And I, for the past 10 years, 12 years, actually now, I have primarily run that distillery right by myself, forest production, everything. And we’ve been a word of a mouth, grassroots company. But just in the past year or so, both of my sons have come into the business.
So now, we have gotten a lot more help. I can delegate and we’re really trying to pick up our whole game for his marketing, distribution, sales, tourism. So, we’re kind of right in the middle of all that right now.
Right. So, are you doing this process every week? You do it once a month?
We slow down in the summertime sometimes, because of farming and ground maintenance and [00:19:00] catching up on some things. But we try to stay pretty much year round. We’ll take off there and harvest high time a little bit, maybe a week or two. But yeah, we try to keep it rolling. Because can’t sell it if you ain’t got it and with what we’re doing now with these bourbons and rye whiskeys is we’re trying to, you know, 5 years from now we’re going to have 7 year old whiskey. So, we don’t know how much we’re going to need.
So, we’re going to put back all we can. And just keep an inventory and keep filling the Rickhouse. We’ve got a Rickhouse that hold, it’ll hold a thousand and eight barrels in the racks. But we can actually put more on pallets in there. We probably put 2 or 3000 barrels in there, pretty easy.
Jonathan Breeden: Okay, man, that’s fascinating right here in Johnston County. Let’s talk about your tourism thing. I’ve been to your, facility, I’ve been to an event there, it’s a beautiful barn with a beautiful bar and fireplace. I mean, it is beautiful of any, type venue like that. I’ve probably ever been to. How do you do weddings? Talk a little bit about that.
Jeremy Norris: The main thing, [00:20:00] we do a lot more weddings than anything else but we do,
high school proms, 8th grade dances, we do some political events, fundraisers, banquets, even maybe some corporate team building events, all kinds of things. We’ve got sound, projection, screens, all this stuff. So we’ve kind of set up where we can accommodate pretty much, anything you would need to do that you know, you need 300 space for 300 people. Right,
Jonathan Breeden: Right. Okay, cool. And I mean, how many weddings y’all do every year?
Do you know?
Jeremy Norris: My wife runs that and I want to say total events. I think she does somewhere at 80 some events a year.
Jonathan Breeden: That’s a lot. It’s more than one a week.
Jeremy Norris: Oh yeah.
Jonathan Breeden: That’s a lot. Especially when you’re still running a farm and you’re distilling.
Jeremy Norris: She does that. She only calls me when something breaks so
that’s,
She’s responsible for all that. She’s done a really good job.
Jonathan Breeden: But y’all also have like, Airbnb? Or like you could spend the night there? Like, you’ve got a couple of different houses and [00:21:00] talk about that?
Jeremy Norris: a tobacco barn, a stick tobacco barn that my great grandfather built. And it was in bad shape, roof was tore off. And I went out there and I contemplated tearing it down and I didn’t, I got a tinkering on it and we decided to fix it up and we’ve made an apartment out of it. And it’s actually a queen suite, it’s two floors, it’s got a king bed upstairs, little kitchenette downstairs, bathroom, it is really cool.
And it stays really busy, as far as being booked out. And we’ve got a little small venue down there for a little small events, 50 people and under. And then we’ve got a home that sleeps about 12 or 14 people. But yeah, so we’re in the Airbnb and then we’ve just. have recently added a thing called, Harvest Host where RVs and motorhomes come in and they stay overnight and they visit and basically it’s a place for them just to park and hang out overnight.
Jonathan Breeden: Oh, okay, cool. And y’all do tours of the distillery?
Jeremy Norris:Yeah,
Jonathan Breeden: We do
Jeremy Norris: we do tours on Fridays and Saturdays. We’re open way more, [00:22:00] we’re open right now. We’re open Wednesday through Sunday. We’re looking eventually, one will go seven days a week but I only do tours on Fridays and Saturdays because, most of the time or all of the time, it’s either me or my son that does them. So, we dedicate our day on Fridays and Saturdays just to doing tours.
Jonathan Breeden: And I know, the law has changed now. You can, sell to the tourists who come and take a tour. So you can sell that directly. But other than that, really your only other place you can sell is to the state, correct?
Jeremy Norris: Yeah, it’s different in different states. You know, We actually have a online distribution out of DC. I think it’s called, Big Thirst Okay. and you can go online and they ship to 35 states. There’s 35 states that they can ship into, that they cannot ship into. But so, North Carolina, the online thing and then our storefront is what we’re doing right now.
Jonathan Breeden: Can you grow a enough barley and grain on this 125 acres that you’re managing to fill the operation or you have to buy it from somewhere [00:23:00] else?
Jeremy Norris: No, we grow enough and sometimes, depending on the year, if we have a really productive year, we’ll have some leftover here and there where we can, sell.
But currently, where we’re at, if we do a big upgrade forest production or something, we may have to look at adding acres. And one of the main things is maybe some more grain storage but right now we’re good,
Jonathan Breeden: I got you but you only want to use what you’re growing?
Jeremy Norris: Yeah, that’s kind of our thing, why we started the distillery is so it would give us a way to be able to tend to land and stay engaged in farming and not grow houses. right. Yeah, so that’s the reason why the distillery was started in the first place and I enjoy the, ag side of things.
Jonathan Breeden: And you are located between Benson and Meadow on highway 50. correct? Right. And,
so if you’re, you know, you’re headed that way and before you get to the turn to go to the Meadow Lights if you’re coming out of Benson, it would be the quickest way to get to your place. Would it be to go to Benson and get on 50 or would it be to go to take that [00:24:00] Meadow exit and come back up 50 that way?
Jeremy Norris: Depends on where you’re coming from.
Jonathan Breeden: Okay. If I was coming from anywhere in Johnston County, if I was coming from I-40 East.
Well, so, you know,
Jeremy Norris: you
You can go up 96, that comes right out to 50. Okay.
you know, The 96 highway, if you’re coming off of I-40, you’re actually probably better to jump on 95 and then come because, if you go down to Meadow to 334, you’re coming back up. You’re coming back up. So we’re basically, we’re 4 miles off the Exit 79 of I-95.
Jonathan Breeden: Okay.
Jeremy Norris: And we’re two and a half miles off of Exit 334 and Meadow. So it is pretty easy to get to, you can jump off the Interstate or catch 96 and come in or 50 and come in just depending on where you’re located.
Well,
Jonathan Breeden: Now, we have Apple Maps and Waze, I mean, it’s real easy to get to. It’s not, nearly as far as the first time I went, I thought, this is going to take me forever and it really isn’t as far as I thought.
I knew I had to go to the other side of Benson and all of that stuff. And I love the Meadow Lights. [00:25:00] So I go to the Meadow Lights every year and have for many years. Do you ever go to Meadow Lights?
Jeremy Norris: Oh yeah.
Jonathan Breeden: Oh yeah.
Jeremy Norris: We, We go through there and they’re really good folks. And they’re friends of ours and honestly, they create a lot of traffic. Coming by our place and through the crossroads at Meadow. When I say the crossroads of Meadow, I know the restaurant, they just get slammed there in that time of year. But it brings a lot of people that wouldn’t normally come to the area, actually. you know, well,
Jonathan Breeden: If you’ve not ever been to the Meadow Lights is a gigantic outdoor Christmas light display that runs from around Thanksgiving through January 1st.
It is in Meadow. The whole thing when you count the houses and everything is probably a couple hundred acres and there, I don’t know, how many different big light fixtures there are but there’s a candy store and there’s a
Jeremy Norris: train ride,
Jonathan Breeden: train ride, a merry go round and
Jeremy Norris: pictures with Santa. Right. I mean, they’ve got,
Jonathan Breeden: They’ve got everything and hopefully, we’ll be able to maybe get somebody from there on to this podcast in the future. But I’m a huge fan of the Meadow Lights, [00:26:00] I go every year with my kids. It’s not far from your place there on highway 50 and broadside. you know, You’re the first guest really we’ve had that I would consider for Meadow. What else would people find interesting about it? There’s the Meadow Grill, which I find is an excellent restaurant and excellent catering.
Jeremy Norris: Yeah. You’re going to met a restaurant and it’s growing. People are figuring out where it’s at now. A lot more traffic through that way but not a lot going on right now.
I mean, Other than the grill and the Meadow Lights, I don’t want to leave anybody out here. Um, Let’s see, there’s a lot of things that you might see somewhere else. It comes from that, you know, lot of sweet potato growers and a lot of tobacco growers from around there.
Jonathan Breeden: But Meadow is part of Johnston County, just as much as 4042, where we’re taping this is with all of this growth in the Cleveland community and I-40 and tons of houses. Still as Meadow has often been mainly small farms and a lot of good people. So, we were all in the same County. So, when you’re thinking that, I wish the commissioners would do this or do that or something different. You got to realize, it’s not all [00:27:00] basically the Raleigh suburbs in Johnston County.
They’ve got to do what’s best for the entire County. And some of them have been on this podcast and said that. But it is fascinating that you’ve got this, there’s no bigger difference than Clayton and 4042 and the Cleveland community and Benson and Meadow. There’s nothing in common other than we all live in the same county.
You wouldn’t think
it,
Jeremy Norris: You wouldn’t think it was the same county. right? Right. Difference is night and day between the two ends of the county. And then, if you got really to go down towards Bentonville and Devil’s Racetrack down there. it it is really it gets kind of, it’s still desolate back.
Jonathan Breeden: No, it is very desolate.
Jeremy Norris: Yeah, I remember when this community was a lot like Meadow at one time. It’s amazing what it’s done over the years.
Jonathan Breeden: Oh, it’s crazy with the growth. So anyway, or the next question is, if somebody wanted to get up with you and, come visit the distillery or have a wedding, how can they get in contact with y’all?
Jeremy Norris: So we’re on Facebook, our email address is BroadSlabDistillery@gmail.com. We got BroadSlabDistillery.com is our website. We’re not hard to find if you get out there and say we’re open [00:28:00] Wednesday through Sunday, so somebody is always at the storefront and just drop in, come by.
Well, That’s cool.
Well, well,
Jonathan Breeden: The last question we always ask everybody is, you being from Johnston County, grew up here, still live here, raised your family here. What do you love most about Johnston County?
Jeremy Norris: like the people, the people from Johnston County and it’s, you know, there’s a lot of little community pockets throughout the county and it’s really is a small net county when you get, or close net county, I guess, would be the right word for it.
But the sense of community, we still got agriculture. If you need something, you can come out here to 42 but if you want to get back out to the country, it’s still there, it still exists. But that’s probably my favorite thing.
Jonathan Breeden: agree 100%. Well, We’d like to thank Jeremy Norris for coming and being on The Best of Johnston County podcast.
As we said earlier, feel free to like, subscribe or follow this podcast, wherever you’re seeing it today and come check back new episodes of The Best Johnston County podcast. As we said earlier, come out every Monday till next time. I’m your host, Jonathan Breed.
Narrator: That’s the [00:29:00] end of today’s episode of Best of Johnston County, a show brought to you by the trusted team at Breeden Law Office. We thank you for joining us today and we look forward to sharing more interesting facets of this community next week. Every story, every viewpoint adds another thread to the rich tapestry of Johnston County.
If the legal aspects highlighted raised some questions, help is just around the corner at www.BreedenFirm. com.
Welcome to another exciting episode of The Best of Johnston County Podcast! This week, we’re thrilled to feature Jeremy Norris, the dedicated and passionate owner of Broadslab Distillery. Located between Benson and Meadow in Johnston County, Broadslab Distillery is much more than just a producer of fine bourbons and rye whiskeys. It’s a family legacy beautifully preserved and a shining example of agritourism.
Meet Jeremy Norris
Jeremy Norris grew up on his family’s farm, a piece of land that’s been in his family since the 1840s. This small yet mighty 125-acre farm was originally known for its produce, but Jeremy had bigger dreams. With roots deeply entrenched in agriculture and the spirit of entrepreneurship, Jeremy has transformed this century-old farm into a thriving distillery. In today’s episode, he shares his fascinating journey from a produce farmer to the owner of Broadslab Distillery.
The Birth of Broadslab Distillery
In 2008, Jeremy began to lay the groundwork for what would become Broadslab Distillery. By 2012, his dream became a reality, launching his first products into the marketplace. Jeremy discusses the challenges and triumphs of starting a distillery from scratch, including the painstakingly detailed process of transforming grain into high-quality spirits.
A Look Into the Distillation Process
Ever wondered how a grain of corn becomes your favorite bourbon? Jeremy delves into the step-by-step process of distillation. He explains how they cook the grains, convert starches into fermentable sugars, and the importance of fermentation. He also describes the aging process in oak barrels, where the whiskey matures, gathers complex flavors, and reaches perfection over several years.
Balancing Farming and Distilling
Jeremy’s dedication to traditional farming methods is clear. The farm grows all the corn, rye, and barley used in the distillery. Jeremy talks about the symbiotic relationship between farming and distilling, ensuring that both aspects of the business grow together. He details the challenges of managing crop cycles, maintaining grain quality, and continuously innovating to stay ahead.
Broadslab Distillery as an Agritourism Hub
Broadslab Distillery isn’t just a production facility; it’s a hub of activity. Jeremy shares insights into their diverse events, from weddings and high school proms to corporate team-building retreats. The venue, crafted with beautiful rustic charm, is set amidst scenic farmland, making it a perfect spot for memorable events.
Airbnbs and More
Expanding the experience, Broadslab Distillery offers unique Airbnb accommodations, including a restored stick tobacco barn turned into a cozy queen suite and a home that sleeps up to 14 people. Jeremy also reveals their new venture, Harvest Host, where RV owners can stay overnight, adding yet another layer to the guest experience.
The Importance of Community
Through it all, Jeremy’s love for Johnston County shines brightly. He speaks about the supportive and tight-knit community that makes the county a special place to live and work. The collective spirit and dedication of the people in Johnston County have been a cornerstone of Broadslab Distillery’s success.
Conclusion
Don’t miss this episode if you are interested in entrepreneurship, the distillation process, or just love hearing about local businesses thriving in Johnston County. Hear firsthand from Jeremy Norris about his incredible journey, the intricacies of running a distillery, and the importance of community support.
Tune in to this engaging episode of The Best of Johnston County Podcast to hear the full story. Subscribe and listen to our latest episode featuring Jeremy Norris and learn why Broadslab Distillery truly represents the best of Johnston County.
AND MORE TOPICS COVERED IN THE FULL INTERVIEW!!! You can check that out and subscribe to YouTube.
If you want to know more about Jeremy Norris, you may reach out to him at:
- Website: https://www.broadslabdistillery.com/
- Email: broadslabdistillery@gmail.com
Connect with Jonathan Breeden:
- Website: https://www.breedenfirm.com/
- Phone Number: Call (919) 726-0578
- Podcast: https://breedenlawpodcast.com/
- Youtube: https://www.youtube.com/@BestofJoCoPodcast
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